The logo for fba reseller.

How to Find Inventory for Amazon FBA: A Step-by-Step Guide


Last Updated on December 22, 2023 by Ryan Conlon | 🕒 6 min Read Time


Brace yourself for a wild ride in the world of e-commerce as we zoom into what could potentially be your infinite gold mine: Amazon FBA (Fulfillment by Amazon).

Imagine standing on the edge of a vast ocean, fully aware that countless treasure chests lie beneath its turquoise blanket.

The issue? You have no idea where to dive. This blog is your compass, expertly calibrated to guide you towards the undiscovered riches of inventory selection for Amazon FBA.

Strap in while it navigates you between the rocks and reefs of ineffective strategies and sails you securely to the uncharted territories of profitable inventory sourcing.

Here’s your map to alleviating those merchant headaches and unlocking unimaginable wealth with a step-by-step guide on how to find inventory for Amazon FBA.

To find inventory for Amazon FBA, there are several methods you can consider. One approach is to explore clearance aisles in physical stores, where you can find discounted products that can be sold for a profit on Amazon. Another option is to visit liquidation or surplus stores, which often offer discontinued products that can be sold at premium prices. Online sourcing, also known as online arbitrage, is another convenient method that allows you to find inventory from the comfort of your own home. There are various tools available, such as scanning apps and online platforms, that help analyze data such as net profit and sales rank when sourcing products. It’s important to research and analyze data rather than focusing solely on the product’s intended use. By identifying trends and understanding demand, competition, shipping costs, regulations, and seasonality, you can select profitable items with a low purchase price and high profit margin.

How to Find Inventory for Amazon FBA

Finding profitable products for Amazon FBA can be both exciting and challenging.

As a seller, your success hinges on your ability to identify items that not only have high demand but also offer a healthy profit margin.

It’s like being a detective, searching for hidden treasures in the vast marketplace. So, let’s explore some effective strategies to uncover those gems and boost your eCommerce business.

One approach is to keep an eye on current trends and tap into popular niches. Take the rise of eco-friendly products, for instance.

As people become more conscious of sustainability, there has been a growing demand for eco-friendly alternatives across various categories – from reusable straws to biodegradable household cleaning supplies.

By jumping on this trend early, you can ride the wave of increased interest and secure a sizable market share.

Another method is to consider seasonal products.

Think about the holiday season – it’s a time when consumers are actively seeking gifts for their loved ones.

By focusing on specific seasonal items such as Christmas ornaments or Halloween costumes, you can take advantage of the surge in demand during these periods.

Just remember to plan ahead and ensure that you have sufficient inventory to meet the anticipated sales volume.

Of course, uncovering profitable products requires more than just following trends and seasons. You must also conduct careful research and analysis.

Some argue that it’s better to focus solely on low-competition niches, where you can establish yourself as a dominant player without facing fierce competition from established sellers.

On the other hand, there are those who believe that entering highly competitive markets can be rewarding if you bring something unique or innovative to the table.

The key is finding the right balance between competition and profit potential.

In a way, finding profitable products for Amazon FBA is akin to playing chess.

You need to strategically analyze the market, anticipate your competitors’ moves, and make calculated decisions that give you an edge.

Just as a chess player considers various scenarios before making a move, you should assess different product ideas based on factors such as competition, demand, regulations, and shipping costs.

This forward-thinking approach can help you identify opportunities that others have overlooked.

Now that we understand the importance of uncovering profitable products for Amazon FBA, let’s delve into the critical step of researching and analyzing potential products.

  • Uncovering profitable products for Amazon FBA requires a strategic approach that involves staying on top of current trends, considering seasonal items, conducting thorough research, and finding the right balance between competition and profit potential. It is essential to think like a detective, analyzing various factors such as demand, competition, regulations, and shipping costs to identify hidden opportunities. By being proactive and forward-thinking in product research and analysis, sellers can maximize their chances of success in the competitive Amazon marketplace.

Researching and Analyzing Potential Products

Researching and analyzing potential products is a crucial step in the process of finding inventory for Amazon FBA.

It allows you to gather vital data and insights that will inform your decision-making and increase the likelihood of sourcing profitable items.

Let’s explore some effective strategies to ensure you make informed choices when selecting products to sell on Amazon.

One powerful tool for product research is Jungle Scout.

This software provides invaluable data on sales trends, competitive analysis, and customer behavior.

By leveraging its features, such as the Opportunity Score, which evaluates profit potential, you can quickly identify promising products within your chosen niche.

Whether you’re a seasoned seller or just starting out, Jungle Scout offers valuable insights that can help guide your product selection process.

In addition to using specialized tools like Jungle Scout, it is important to consider customer reviews and ratings when researching potential products.

These indicators provide real-world feedback from buyers who have already experienced the product firsthand.

Positive reviews and high ratings can validate the demand for a particular item and signal its profitability.

Conversely, negative reviews may indicate issues with quality or functionality that could affect its suitability for sale on Amazon.

When conducting research, there is room for debate about whether sellers should solely rely on quantifiable data or also trust their intuition.

While data-driven decisions are undoubtedly crucial for objective analysis, intuition can often play a significant role in identifying emerging product trends or untapped markets.

Striking a balance between data-driven insights and trusting your gut instincts may be the key to uncovering hidden opportunities that others might overlook.

Researching potential products is like exploring a vast ocean.

You need to dive deep, examining the depths of market research, consumer behavior, and industry trends to discover hidden gems.

Just as experienced divers know how to navigate rough waters and spot unique marine species, successful Amazon sellers develop a keen eye for profitable product ideas through thorough research.

By honing your research skills and staying attuned to market dynamics, you increase your chances of finding those coveted products that will make your business thrive.

Now that we’ve explored some effective strategies for researching and analyzing potential products for Amazon FBA, it’s time to broaden our perspective and delve into the traditional and non-traditional sources of inventory available to sellers in this competitive marketplace.

  • Statistics show that 56% of Amazon sellers use retail arbitrage as their primary method of sourcing inventory.
  • According to a 2023 survey, 30% use online arbitrage and approximately 14% rely on wholesale purchasing.
  • As per industry statistics, less than 10% of new Amazon sellers achieve $100,000 in yearly sales primarily due to inefficient inventory sourcing strategies.

Traditional and Non-Traditional Sources of Inventory

When it comes to finding inventory for Amazon FBA, sellers have a plethora of options to explore.

From traditional brick-and-mortar stores to online platforms, the possibilities are truly endless.

Let’s take a closer look at some tried and tested sources of inventory that can help you build a successful Amazon business.

One popular source for Amazon FBA inventory is clearance aisles.

These sections in retail stores often offer heavily discounted products that can be sold for a profit on Amazon.

Imagine stumbling upon a stack of branded toys on clearance, marked down by 50%.

With some research and analysis, you could potentially identify a high-demand product that would fly off the virtual shelves on Amazon.

By leveraging clearance aisles, you not only have access to discounted products but also the opportunity to tap into trends and turn a healthy profit.

Another option worth exploring is liquidation stores or surplus stores.

These establishments receive bulk shipments of discontinued or overstocked items from various sources. As a result, they often offer products at significantly reduced prices.

For instance, imagine finding a selection of premium beauty products at a liquidation store.

These products might have been discontinued by their manufacturers but are still in high demand among customers.

By purchasing them at lower rates and selling them through Amazon FBA, you can secure attractive profit margins while providing sought-after items to customers.

While traditional physical locations for finding inventory are undoubtedly effective, it’s important not to discount the power of online sourcing.

Online arbitrage has gained considerable popularity among sellers due to its convenience and accessibility.

By navigating online platforms and marketplaces from the comfort of your own home, you can discover hidden gems that may not be available through traditional means.

Additionally, online platforms provide data-rich resources like sales ranks and pricing history that can assist in making informed buying decisions.

Now that we’ve discussed some traditional and non-traditional sources of inventory, let’s delve deeper into the benefits of leveraging clearance aisles and liquidation stores specifically.

Leveraging Clearance Aisles and Liquidation Stores

Clearance aisles and liquidation stores offer unique advantages for Amazon FBA sellers.

By honing in on these sources, you can uncover profitable products that might have otherwise gone unnoticed.

Imagine visiting a local department store and discovering a heavily discounted selection of clothing items.

By carefully examining the tags, you notice they belong to a renowned designer brand known for its high-quality craftsmanship.

With a little research using sales rank data and competitor analysis, you realize that similar items from this designer brand are in high demand on Amazon and fetching substantial prices.

By purchasing these discounted clothing items and listing them on Amazon, you could potentially turn a significant profit.

Liquidation stores can also be treasure troves for Amazon FBA sellers. Consider coming across a batch of electronic gadgets at a liquidation store.

These gadgets might be outdated or discontinued by the manufacturer, but they still hold value for consumers who seek affordable alternatives or collectible items.

By sourcing these products at lower costs, you can attract customers looking for budget-friendly options while capitalizing on the demand for nostalgic or hard-to-find items.

Some may argue that relying solely on clearance aisles and liquidation stores limits one’s ability to find a diverse range of inventory.

While it’s true that these sources have their limitations in terms of variety, it’s important to recognize that they offer unique opportunities.

Moreover, combining clearance aisle finds and liquidation store discoveries with online sourcing methods can provide a holistic approach to inventory procurement.

Think of clearance aisles and liquidation stores as hidden gems waiting to be unearthed.

Like a miner sifting through dirt and rubble, you can uncover valuable treasures in the form of deeply discounted products that still hold substantial demand and profits.

While it may take some digging and careful consideration, the rewards can be well worth the effort.

Now that we have explored leveraging clearance aisles and liquidation stores, it’s time to turn our attention to the power of online sourcing.

The Power of Online Sourcing

In today’s digital world, the power of online sourcing cannot be underestimated when it comes to finding inventory for your Amazon FBA business.

The internet has opened up a whole new realm of possibilities, allowing sellers to access a vast array of products from suppliers all over the world with just a few clicks.

Online sourcing offers unparalleled convenience, flexibility, and scalability, making it an essential strategy for anyone looking to build a successful e-commerce business.

Just imagine being able to browse through thousands of products without ever leaving the comfort of your own home.

With online sourcing, this is not only possible but also incredibly easy.

Online marketplaces such as Alibaba provide a platform where sellers can connect directly with suppliers and manufacturers from all corners of the globe.

The sheer number of options available can be overwhelming at first, but with a little research and due diligence, you can uncover hidden gems that have the potential to become profitable products for your Amazon FBA business.

Some may argue that online sourcing lacks the personal touch of traditional methods such as attending trade shows or visiting physical stores.

While it’s true that face-to-face interactions can provide valuable insights and build strong relationships, online sourcing offers its own set of advantages.

With the ability to access thousands of suppliers and compare prices, product specifications, and customer reviews with ease, you can make informed decisions based on data rather than relying solely on gut instincts.

Furthermore, online sourcing allows you to tap into global markets like never before.

You are no longer limited by geographical boundaries or confined to selling in only one marketplace.

With platforms like Jungle Scout’s Blend Express, you can expand your Amazon FBA brand into different markets around the world, reaching a wider audience and potentially increasing your sales revenue exponentially.

Now that we’ve explored the power of online sourcing and its benefits, let’s delve into the essential tools that can help you compare products effectively and make informed decisions for your Amazon FBA business.

Essential Tools for Product Comparison

When it comes to finding inventory for your Amazon FBA business, having access to reliable and accurate data is crucial.

That’s where essential tools for product comparison come into play. These tools provide valuable insights and information that can help you make informed decisions about which products to source and sell on Amazon.

Let’s take a look at some of the top tools available:

1. Jungle Scout: With its suite of tools such as the Product Database, Opportunity Finder, and Extension, Jungle Scout is a popular choice among Amazon sellers. It allows you to search for products based on various criteria like sales rank, price, and review count. You can also track historical trends and analyze the competition within specific niches.

2. Keepa: Another useful tool for product research, Keepa provides historical data such as Best Sellers Rank, average price, and number of sellers. This data helps you understand market trends and identify profitable opportunities.

3. CamelCamelCamel: As a free Amazon price tracker tool, CamelCamelCamel allows sellers to monitor pricing trends and stay competitive in the market. By keeping an eye on price fluctuations, you can adjust your own pricing strategy accordingly.

4. Jungle Scout’s Supplier Database: To ensure you’re working with reputable suppliers found on platforms like Alibaba, Jungle Scout’s Supplier Database provides real import data that validates their credibility. This helps mitigate the risks associated with sourcing from overseas suppliers.

5. Flexport: Importing products for your Amazon FBA business can be complex, but Flexport simplifies the process by offering logistics assistance with shipping, customs, tariffs, and more. With their expertise in international trade, you can focus on growing your business without getting bogged down by logistical challenges.

Let’s say you’re considering sourcing a particular product from a supplier on Alibaba.

By using the tools mentioned above, you can analyze its sales performance, pricing history, and competition on Amazon.

You can also validate the supplier’s reliability and import data through Jungle Scout’s Supplier Database.

Armed with this information, you’ll be able to make an informed decision about whether or not to proceed with that particular product.

Just like a carpenter needs the right tools to build a masterpiece, an Amazon FBA seller needs essential tools for product comparison to find profitable inventory.

These tools act as your guiding compass in navigating the vast marketplace, helping you uncover hidden opportunities and make smart sourcing decisions.

Now that we’ve explored the power of online sourcing and the essential tools that can assist in effective product comparison, it’s time to delve deeper into understanding the competitive landscape of Amazon FBA, particularly the role of reviews and ratings in shaping your product selection strategy.

Understanding Amazon FBA Competitive Landscape

When it comes to selling on Amazon FBA, understanding the competitive landscape is crucial for success.

With millions of sellers vying for customers’ attention, standing out in this crowded marketplace requires careful analysis and strategic decision-making.

To gain an edge over your competitors, it is essential to delve deep into the data available and understand how to leverage it to your advantage.

One way to understand the competitive landscape on Amazon is by analyzing your competitors’ sales performance.

This includes examining their monthly sales figures, inventory levels, and pricing strategies. For example, imagine you are selling a popular kitchen gadget.

By tracking the sales performance of similar products offered by your competitors, you can gauge the demand and profitability of the market.

If you notice a particular product consistently generates high sales volumes, it may be worth considering including a similar offering in your own inventory.

Tool4seller’s Product Research Extension can provide you with valuable insights into your competitors’ metrics.

From monthly sales information to inventory details, this tool allows you to make informed decisions on which products to source and enter into the competitive landscape.

However, understanding your competition goes beyond just numbers and data. It also involves analyzing your competitors’ listings and customer reviews.

By examining their product descriptions, images, and features, you can gather valuable insights into what works and what doesn’t within your niche.

Additionally, customer reviews offer important feedback on strengths, weaknesses, and areas for improvement in competitor products.

Think of this process as reverse-engineering success.

By closely studying what makes certain competitor listings stand out or fall short, you can gain inspiration to enhance your own offerings.

Just as a chef deconstructs a recipe to understand its flavors and techniques before creating their own culinary masterpiece, unraveling the secrets behind successful competitor listings will guide you towards optimizing your own product pages.

Moreover, paying attention to how your competitors address customer issues can also provide valuable insights.

By monitoring their updates, such as product improvements or bug fixes, you can identify areas where you can fill gaps in the market.

For example, if customers frequently complain about a certain feature or quality concern of a competitor’s product, you could prioritize addressing those pain points in your own offering.

Keep in mind that the Amazon FBA competitive landscape is dynamic and constantly evolving.

Staying on top of your competitors’ daily updates is crucial for positioning your business effectively and making well-informed choices.

Tool4seller’s Competitor Tracking tool allows you to monitor competitor changes by providing ASIN change notifications and valuable historical data.

This way, you can adapt your strategies accordingly and stay ahead of the competition.

The Role of Reviews and Ratings in Product Selection

When it comes to buying products online, customer reviews and ratings play a vital role in decision-making.

This holds true not only for customers but also for sellers looking to find inventory for Amazon FBA. Reviews provide valuable insights into customer satisfaction levels, product quality, and overall performance.

Understanding the impact of reviews and ratings is key to selecting profitable products with potential growth opportunities.

Let’s say you’re considering sourcing a new electronic device for sale on Amazon FBA.

Before making any purchasing decisions, it is essential to analyze the reviews of similar products from various sellers within your chosen niche.

By reading through both positive and negative reviews, you can identify common pain points or features that customers love.

This information helps you make an informed choice about whether to proceed with sourcing the product and what improvements you can make to stand out from your competitors.

It’s important to note that not all reviews are created equal.

While some customers leave detailed feedback, others may leave shorter comments or rely solely on rating scales without further explanation.

Despite this variation in review quality, it is still valuable to analyze both positive and negative reviews.

Positive reviews highlight aspects of the product that customers appreciate, while negative reviews shed light on areas for improvement or possible gaps in the market.

Tool4seller’s Review Insights provides a powerful tool for analyzing competitor reviews.

By classifying these reviews as positive or negative, you can get a quick overview of customer sentiment towards certain products.

This allows you to understand customer preferences, identify potential shortcomings in competitor offerings, and align your own product development strategy accordingly.

Think of customer reviews as a treasure trove of information waiting to be discovered.

Just as archaeologists excavate ancient artifacts to piece together the history of a civilization, diving deep into customer reviews allows sellers to uncover valuable insights about their competitors’ products.

These insights not only help shape your inventory sourcing decisions but also give you an advantage when it comes to optimizing your own product listings and satisfying customer needs.


Related Posts




Pins for Pinterest

If you like what you see, feel free to share some love on Pinterest ❤️

How to Find Inventory for Amazon FBA: A Step-by-Step Guide